Reply To: Relevance of logos over time

[weswin]

A logo can stay relevant by being adaptable to different contexts—whether it’s for digital platforms or print materials. But at the same time, the core identity of the logo should remain intact. If a company’s values shift or if it’s trying to appeal to a new audience, it might need to make small tweaks, but completely overhauling a logo can be risky. A good logo should be able to withstand time, so it’s more about small, subtle adjustments rather than major redesigns.

[weswin]

A logo can stay relevant by being adaptable to different contexts—whether it’s for digital platforms or print materials. But at the same time, the core identity of the logo should remain intact. If a company’s values shift or if it’s trying to appeal to a new audience, it might need to make small tweaks, but completely overhauling a logo can be risky. A good logo should be able to withstand time, so it’s more about small, subtle adjustments rather than major redesigns.